Augmented reality (AR) is an engaging way of combining live video with computer-generated data and visualisations. It is an area that has grabbed my attention lately, and it’s going to be a big deal especially when used with a Poster campaigns.
We are all set as we witness amazing things happening in the consumer’s 3rd space. These are all live applications out there already. Although, it is early days and many of these examples are alpha demos. Nevertheless, they truly shine a light on the possibilities with Augmented Reality.
I have been privileged to see a bunch of videos that highlight the opportunities with augmented reality. You will be able to use AR to create real-world applications that fulfil human needs in a way that still feels ever so slightly sci-fi.
It is obvious that the possibilities for world-class mobile applications are really exciting, but the upside for brand marketers is also vast, as AR can improve on-pack promotions, point of sale, print and billboard advertising, and so on. And if you think this is all tomorrow’s world, it isn’t.
Take a look at http://econsultancy. com/us/blog/3997-glasses-direct-introduces-video-mirror, for an example of how augmented reality can play a role in helping improve your conversion rates today. See also the usage by “Knickerpicker”, the online dressing room and the lynx excite angels have fallen at London Victoria station.
This new technology, called augmented reality, blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.
On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Both video games and cell phones are driving the development of augmented reality. Everyone from tourists, to soldiers, to someone looking for the closest subway stop can now benefit from the ability to place computer generated graphics in their field of vision.
Augmented reality is changing the way we view the world — or at least the way its users see the world. You can now picture yourself trying on a cloth, using the new ipad2, walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head. Similar devices and applications already exist, particularly on smartphones and android phones.
So sit back and tune into augmented reality. And have a think about what you might be able to do in the consumer’s 3rd space…
By BABS Fagade
Your email address will not be published. Required fields are marked *
Outdoor Republic is proudly powered by WordPress