Matthew Dearden, the Europe president of Clear Channel International, is leaving the business as the outdoor company tries to become “more agile”.
William Eccleshare, the company’s chairman and chief executive, said he would work “more closely” with the outdoor ad company’s business units as Clear Channel adapts to become a fully digital medium.
Dearden was the UK chief executive of Clear Channel up until 2014, having joined the company in 2010.
Prior to Clear Channel, he was marketing director for BT’s consumer business and has also held roles in digital TV at telecoms at Telewest after srtating his career as an assistant brand manager at Procter & Gamble.
Last month he was also appointed as the president of FEPE International.
Patrick Ugeux, the chief transformation officer at Clear Channel International, has also left the business.
Eccleshare said: “Out-of-home is transitioning into a truly digital medium thanks to the creative and engagement opportunities made possible by new technologies.
“To help us realise these opportunities at speed and scale I will be working more closely with our business units. CCI is building an agile advertising culture, allowing us to be able to quickly respond to the changing needs of our customers, and deliver creative, smart and effective audience-based solutions.”
However, Matthew Dearden has agreed to stay on as FEPE President for the forseeable future – until the end of 2016 at the earliest – at the invitation of the FEPE worldwide board.
Dearden is stepping down as President of Clear Channel Europe.
Dearden played a leading role at the recent FEPE Congress in Barcelona and is heavily involved in planning future FEPE initiatives including the 2017 Congress which will be held in Stockholm.
FEPE Executive Director John Ellery says: “Matthew has impressed everyone at FEPE with his dynamism and commitment and we’re delighted he has agreed to remain FEPE President through 2016.”
Source: FEPE newsletter
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