The Capital Media OOH now Nexus Media LED located at the popular Obalende Bus stop in Lagos Island recently uploaded a personalised “Happy Birthday Chy” message and included the name of the sponsor as, “From Femi”.
Interestingly, the personalised campaign has been trending on some social media platforms. Especially on Facebook after a user posted the photograph on his timeline with a rather intriguing caption. Several friends of the user have added their comments to the post and the participation is still growing as at press time.
However, the poser to this personalised usage of a Digital Out-of-Home (DOOH) advertising platform is really what make is more interesting. When the rental cost of a slot on a DOOH is considered. Perhaps, this is what is needed to build demand for the DOOH in this period of economic recession. Obviously, there is a huge need to attract new users for Out-of-Home advertising in general.
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