Maryland Mall recently unveiled her much awaited light-emitting diode (LED) advertisement screen adjourning parallel to the popular Ikorodu Road traffic in Lagos, Nigeria.
Accordingly to the owners of the mail, Purple Capital Partners Limited the LED project of the advertising platform measuring 60m x 9m (540sqm) took about 8 months to finish as it complements the aesthetics of the building, which sits on a land size of 7,700sqm and reported to have been funded by Stanbic IBTC and Axa Mansard. The LED screen supplied by Rotapanel BV of Netherlands is a major attraction and has features such as a Twitter fountain scroller, video playback capability and a Feedticker, which makes the LED a socially-interactive board and one advertisers could utilise for full engagement of the public.
The managing partner at Purple Capital Partners Limited, Olaide Agboola, said the platform would be a major advertisement point for biggest brands in the country. He said Stanbic IBTC, which funded the mall, has taken a slot on the screen. “We have other strong brands and we are having discussion with others to come on board,” he said. “In every sense of it, the exposure every brand will get is quite significant. This is clearly a major hub for any advertising activity.”
In the absence of emperical data, it is however believed that over 5500 vehicles ply through the axis in all directions every hour, which guarantees as many eyeballs as possible for brands on display.
Explaining whether Purple Capital, which is not an advertisement agency, would contract the board to an agency for management, Agboola said the company hoped to continue to get technical support from Rotapanel in Netherlands, the suppliers of the LED while there would be local training and self-marketing of the board by the company.
Also speaking, Tosin Oshinowo, the architect of the building said the big screen was part of the plan from the beginning. She said the whole planning was for horizontal and vertical revenue opportunity. In addition, the Chairman, Purple Capital Partners Limited and Capital Bancorp Ltd, Omotola Mobolurin, expressed delight on the completion of the building on time.
The Chief Executive Officer, Stanbic IBTC, Sola David-Borha, commended Purple Capital for its discipline and focus. “This successful delivery of the Maryland Mall project showcases the fact that domestic investment fuelled by the indefatigable spirit of Nigerian entrepreneurs is key to driving social harmony and national economic growth,”
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