The patent of Brandmybox, Brandmybike, Nigeria’s first out-of-home transit media advertising, will boost transit media advertising, the Managing Director, Strada Media, Amaka Okolo, has said.
In a statement, she said the platform was a result of the organisation’s inventiveness and drive to provide advertisers with measureable, cost-effective means of taking their adverts to the target markets, especially in the prevailing recession.
Okolo said the platform would ensure that brands did not lose touch with their consumers because of the high cost of advertising.
Brandmykeke and Brandmybike were launched earlier this year. They offer deep brand penetration and stronger interaction with brands’ target audience.
Brandmybox and Brandmybike platforms, Okolo said, would not only help brands to raise awareness and grow their businesses, it would also help brands cut through the clutter of traditional advertising to get their brands on the streets where their customers area.
“The four-sided mobile billboard would also give brands the opportunity to define their preferred route – using a route plan, and target their customers by time and place, day or night with our friendly and professional riders, who can also help hand out flyers and promotional material to target customers within the defined routes,” she said.
She further said Brandmycar has a full patent right for the Brandmybox and Brandmybike designs, with provisions to have trackers installed on the platform to give brands the option of tracking branded bikes to ensure measurability and maximisation of value.
“At Brandmycar, the ultimate goal is to convert viewers into new customers. We provide all the gateways necessary to bring qualified leads to advertisers, offering automated lead capture from beginning to end in real-time. And advertisers can view the results of their advertising spend, and make informed adjustments to campaigns as needed,” she said.
Okolo said the platform was very affordable for advertisers as they would only have to pay N5,000 per day to advertise on the Brandmybox platform and N3,500 per day to advertise on the Brandmybike platform. Brands can, therefore, take their campaign anywhere and everywhere irrespective of the route and street road network.
She said platforms were designed in Nigeria as part of Brandmycar`s commitment to use local resources, creating employment and empowering skilled metal workers.
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