Elev8media Advertising Ltd is excited to announced the launch of a full-motion LED display, located at the junction of the Cathedral Church at CMS Marina.
The sign measuring over 100 square metres in size, will be angled to oncoming traffic, maximizing visibility and impressions for clients. The site provides free 30mins Wi-Fi for audience 50metres around the screen, Elev8media believes audience that consumes ads should be rewarded and this is their way of giving back some of the ad revenue.
The screen also provides live news ticker and Nigeria Stock Exchange (NSE) market data, the “CMS Marina Digital Screen” positioned directly at the junction of the Cathedral Church Marina, capable of targeting its over 500,000 daily commuters, as well as the pedestrian and vehicular traffic on from Marina Street one way traffic.
FEATURES ON THE CMS MARINA DIGITAL SCREEN
Offer social media integration via Twitter and Instagram on the screen. Whatever we post online in the virtual world is displayed in the real world on our digital screen at Marina. We bridge the gap between online and real world.
The screen through technology has the capability to provide our advertisers real verifiable audience statistics. We aim to make our screen more targeted by placing cameras around the billboard and using a audience measurement software to analyse the raw data and provide insights about our audience i.e gender, age group, audience total. This demographic data can be used to trigger targeted ads for our advertisers.
Live Feed News Ticker
How partnership with news organisations enable the LED to display scrolling real time national and local news. This feature keeps our audience up-to-date on daily news and breaking news.
Headline News and Exchange Rate Monitor
As a billboard in the middle of Central Business District also knows as the Financial District of Lagos, the LED displays headline news and exchange rate monitor at intervals on the screen. The partnership with a major newspaper helps to deliver the most critical and business news and information to the audience of busy, on-the-go executives and commuters.
Free Wi-Fi Zone
Also is the created time-based Free Wi-Fi zone around the billboard, the audience can get free, fast, reliable internet access 50 metres around the billboard. Users simply connect to Elev8_FreeWi-FI on their device and follow the instructions and connect for free. This concept is a first for an outdoor advertising company in Nigeria, it is a way of giving back from the ad revenues to the audience that consumes the ads at his location daily. Users get 30 minutes’ internet access daily to watch videos, make free calls, use social media and educate themselves through access to the internet. The technology is powered by a sister company Elev8WiFi and Smile Communications.
Also is the display of 3 days’ weather forecast for Lagos on the digital screen to enable the audience plan their movements. This information is powered by World weather online.
Including features to the billboard to engage the audience and attract them to the screen, because they are the people the advertisers are interested in.
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